Sales & Marketing

Certon Technologies

Sales is relationship-driven, whereas marketing is image-driven. Sales requires convincing and conversational skills, while marketing requires analytical skills.

Despite their differences, sales and marketing efforts give their best results when they are aligned with each other. For example, research from the marketing department can help the sales team process sales more efficiently. Avoiding contradiction between the marketing message and sales pitch reinforces customers' conviction in the product. Similarly, sales professionals can offer useful insights about customer behaviour to the marketing team for better positioning of the product. Integration and alignment of sales and marketing helps a company reduce cost and increase return on investment.

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